We are One Red Cow

an agency delivering high impact marketing communications for leading brands. We are brand strategy specialists who rebrand and create for tomorrow.

Behind our brand - why a cow !

Branding started thousands of years ago when farmers branded their cattle to claim ownership. The term derives from the Old Norse word brandr or 'to burn' and refers to the practice of branding livestock, which dates back more than 4,000 years to the Indus Valley. Branding has evolved over the centuries—from farmers claiming their property, to artisans claiming credit for their work, to factories claiming their products, to companies claiming their products were better than others.

What we brand, how we brand it and why we brand it has changed. Branding in the twenty-first century is still about taking ownership, and not just for property and products. Branding is about owning what your company values and represents, owning up to your shortcomings and earning customer trust and loyalty through your words, your actions, and your stories.

Today consumers have more information and more choices than ever. Unless companies can offer superior products or lower prices than the competition, it’s difficult to stand out in the crowded marketplace. Success is no longer determined by who has the biggest advertising budget or the most recognisable logo. It’s determined by who makes the greatest emotional connections.

PEOPLE

Brenda Mckenzie

Partner

Alison Hang

Partner

Dani Hodgson

Strategy Director

Adam Khan

VP Design

Mike de Silva

VP Clients

Gina Dupont

VP Finance

Herve Valentini

Creative Director

Our clients

Who is Graham Lawler

One Red Cow is founded by Graham Lawler, who has over 30 years of extensive experience working in the advertising and marketing industry, having worked in the UK, NZ and now in Australia. Graham has worked with leading global and national brands such as Sony, Formula 1, Ford, Porsche, Disney, Hallenstein Glasson Holdings

Graham Lawler is a veteran in brand strategy and a leading expert in the practical application of Artificial Intelligence. He leverages decades of creative experience to guide businesses through the seismic shift toward an AI-driven economy.

Recognizing that the digital landscape is being reshaped by AI, Graham founded a specialized AI-first SEO agency (AEO). This firm moves beyond traditional search engine optimization to align a brand's entire digital footprint with the logic of intelligent agents, securing a dominant presence in future search results.

His second venture addresses the growing demand for AI talent by launching the first AI Agent Recruitment Agency. This platform serves as a vital bridge between businesses seeking cutting-edge AI agents and the developers creating them, democratizing access to the most advanced autonomous solutions.

Driven by a core belief in transparent collaboration, Graham is a trusted voice proving that AI is not a threat to human utility, but the most powerful catalyst for growth and innovation in business history.