Re-branding - Heritage Brands
Defining your brand identity is much like packaging and presenting a gift. You want the recipient to be pleased with the offering and that includes everything from the outer wrapping, to the style of packaging inside, to the gift delivery, to the usefulness and appropriateness of the actual gift itself. You want the recipient to understand that forethought and heart went into the selection of the gift, and that it was chosen out of compassion and understanding. And you want it to represent the love you have for that person in this case, your customers.
We breathe life into your company story, developing branding that advances your message and forms a distinct image. While each phase moves your brand somewhere new and exciting, we continuously infuse direction from what we’ve learned about where the brand has come from, where you’d like the brand to go, and how the new brand image will impact consumer behavior.
Video marketing could be flat-out advertisements for your brand done in a TV commercial style, or something more subtle where your brand takes a back-seat.
But it’s not only the popularity of video that makes it so effective, it’s the medium itself. Video allows more artistic expression and emotional connections than static or text-only content, and they can be a powerful visual aid in teaching complicated concepts. Videos draw on a century of cinematic techniques to weave rich narratives that speak to viewers in a way other mediums can’t compete with.
Brand Guidelines communicate a variety of things about your brand, both internally to your organization or business, as well as externally to your partners, affiliates and the general public. What components a brand guidelines contains is not standard across the industry, but the most discernible organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.
Your brand identity (mission, core values, personality, tone, elevator pitch, etc.)
Your brand assets and the appropriate use of them (logo, color palette, typeface, spacing, backgrounds, etc.)